Built to recover the data that shouldn't be missing.
An adblocker drops an analytics request before it ever leaves the browser. Nobody sees it happen — not you, not the visitor. Introtrace is what puts that request back.
How we approach it
We don't add data, we finish delivering it
Your tags already fire the event. An adblocker just kills the request in transit. Introtrace catches that failure and gets the same event to arrive anyway.
Nothing to rebuild
Drop in one script tag and you're done. No re-tagging GTM, no server to stand up. Requests that were never blocked keep going exactly where they always went.
A recovered event, not a modelled one
Modelling tools infer what a blocked visitor probably did. We skip the inference — the real event already exists, we just get it to GA4, Meta Pixel, or GTM.
What Introtrace is not
Who gets tracked stays between you and your visitors, exactly as it was before we existed. Introtrace never evaluates consent, never adds tracking of its own, and never touches a CMP's decisions. All it relays are signals your existing tags already tried to send.
Server-side tracking is a different tool solving a different problem: it reroutes every request through your own infrastructure, blocked or not, and that's real engineering work. We only step in for the request that actually failed. Everything else keeps flowing exactly where it already went.
One picture, not two. What lands in your analytics shouldn't depend on which browser extensions a visitor happened to install.
Common questions about Introtrace
Is Introtrace a tracking workaround or consent bypass?
No. Introtrace sits below your consent layer, not around it. If a CMP blocks a tag from firing in the first place, there's no request left for Introtrace to touch — we only pick up signals your analytics setup already tried to send and an adblocker cut off afterward.
Who is Introtrace built for?
Mostly marketers, growth teams, and engineers who noticed their server logs or CDN request counts don't line up with what GA4, GTM, or Meta Pixel actually reports, and went looking for why.
How is this different from consent mode modelling?
Consent mode modelling is a statistical guess about what blocked traffic probably did. Introtrace isn't a guess. The visitor's browser already sent the real event; an adblocker just dropped it in transit, and that's the exact signal we recover.
Does Introtrace replace server-side GTM?
No, and most teams run both. Server-side GTM reroutes all of your traffic through your own server, which buys broader control but takes real engineering to set up. Introtrace only touches the slice an adblocker actually blocked, and setup is one script tag.
See it in practice
How It Works walks through exactly what happens for each type of visitor. Or just start free; no card needed.